Sponsor News
Welcomed as New Partner
The Absa RUN YOUR CITY Series is delighted to have leading retail group , Woolworths as an official partner of our expanded 2023 series .
Just as the 2023 Absa RUN YOUR CITY Series has expanded from three to five races , so too has the list of Series partners and sponsors grown . This sees South Africa ’ s award-winning road running series welcome Woolworths on board as a new partner to the Series .
“ 2023 is a ground-breaking year for the Absa RUN YOUR CITY Series and we ’ re thrilled to add to the excitement by welcoming Woolworths , a giant in its field , as an official partner ,” says Michael Meyer , Managing Director of Stillwater Sports and Founder of the Absa RUN YOUR CITY Series .
“ Woolworths is renowned for its exceptional quality products , and the fantastic experience and service that it delivers to customers . Add the fact that Woolworths is a rewards partner to Absa , and it means that our participants will have a healthy and rewarding partnership that will add to the experience on the day and leading up to each event in our Series ,” he adds .
Synergetic Partnership
As the Absa RUN YOUR CITY Series has grown from strength to strength since its launch in 2015 , it is partnerships such as this new one with Woolworths that continues to add to the innovation , entertainment and excitement that ultimately delivers a world-class experience to each and every runner that takes part .
“ The fact that the Absa RUN YOUR CITY Series is so inclusive , accessible and aligns with the Woolworths values is synergetic ,” says Ma-Aveyah Moos , Woolworths Foods : Head of Food Services . “ Many of our Woolies customers enjoy being active , and we know that physical health is important to our overall wellbeing . Partnering with the Series gives us an opportunity to meet our customers and WRewards members where they are .”
“ It ’ s one of Woolworths ’ goals to encourage our customers to make better food choices through sustainable nutrition . By partnering with the Absa RUN YOUR CITY Series , we can show up for our customers in the urban areas of the regions where the series is being hosted . Our customers can look forward to enjoying the quality food options and great coffee that they are used to on event day ,” adds Moos .
Woolworths ’ Role in 2023 Series
Woolworths provides a wide variety of quality food solutions , including 79 plantbased meat alternatives and 212 plant-based lines , including vegetable / grain-based options and dairy alternatives , so there is something to suit all lifestyles and dietary specifications . Woolworths ’ coffee can be enjoyed with milk alternatives such as oat , almond or soy – made by highly skilled baristas who tender consistently good experiences across the country .
Preevent |
Woolworths will be offering the following to entrants of each of the Absa RUN YOUR EVENT Series events :
• Nutritional advice on what ’ s best to eat and drink during training runs and during the event .
• A Warm-Up Run to or from a Woolworths store , where you can meet the local store manager .
• WRewards members will receive additional benefits , so make sure you have signed up .
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On event day |
Entrants can look forward to the following activations by the Woolworths team :
• Woolworths will be selling delicious coffee that uses 100 % organic African coffee beans from the Woolies Coffee trailer , as well as the new Woolies tuk-tuk coffee carts .
• A limited selection of snacks and drinks will also be on offer in the shaded ‘ W-Zone ,’ where participants can rest and relax .
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20 Run Your City Series