SPONSOR NEWS
Raise
Your Glass !
Castle Lite has joined the Absa RUN YOUR CITY Series as the official Beer Partner for the 2024 series , and participants can look forward to the ultimate post-race refreshment !
Stillwater Sports is thrilled to welcome Castle Lite as the official Beer Partner of the Absa RUN YOUR CITY Series , one of South Africa ’ s most iconic road running series . “ The partnership between Castle Lite and the Absa RUN YOUR CITY Series brings together two iconic brands to enhance the experience for participants and spectators alike in one of South Africa ’ s most renowned 10km road race series ,” says Michael Meyer , Managing Director of Stillwater Sports and Series Founder .
“ We are delighted to announce Castle Lite as the official Beer Partner of the Absa RUN YOUR CITY Series ,” remarks Colleen Duvenage , Brand Director , South African Breweries . “ Castle Lite is the ultimate refreshment , and there ’ s nothing better than an extra cold Castle Lite after a run . This partnership is an exciting opportunity for the brand to make sure South Africans can refresh themselves with a well-deserved cold one . We eagerly anticipate unlocking more fun and quality experiences for all participants at the Absa RUN YOUR CITY Series in 2024 .”
“ We are incredibly proud to be a new official sponsor for the Absa RUN YOUR CITY Series . The 10km is one of Mzansi ’ s most loved running events , embodying the spirit of overcoming challenges , supporting local communities and healthy competition , values that we resonate with ,” says Zoleka Lisa , Vice President of Corporate Affairs , South African Breweries . “ At SAB , we have a rich heritage and history of bringing more cheers to our nation through supporting various sporting codes . This partnership serves as a powerful continuation of that tradition . We are excited to be a part of this inspiring event and to root for all the runners as they push their limits and achieve their goals .”
Brewing Heritage
Beer has been brewed in South Africa for hundreds of years , with both indigenous and European influence contributing to the country ’ s modern-day beer market , which is dominated by South African Breweries ( SAB ), the world ’ s second-largest brewing
company . The origins of SAB can be traced to the Johannesburg Gold Rush of 1886 , when Charles Glass , founder of the Castle Brewery , began selling beer to miners . The new beer soon became popular amongst the prospectors , and in 1889 one of Johannesburg ’ s early newspapers , The Digger ’ s News , declared it “ a phenomenal success .”
In 1895 , on the success of Castle Lager , South African Breweries was founded , with its head office at the Castle Brewery . Two years later , SAB became the first industrial company to list on the Johannesburg Stock Exchange . Fast-forward nearly 100 years to 1994 , and with Castle Lager now being brewed in nine countries and sold in 40 countries , SAB introduced Castle Lite , a reduced alcohol ( 4 %) and lower calorie variant of Castle Lager . Castle Lite is lagered at -2.5 ° C , and is packaged with South Africa ’ s first thermochromic temperature indicator on the bottle .
“ Castle Lite ’ s commitment to innovation and excellence aligns perfectly with the spirit of the Absa RUN YOUR CITY Series ,” adds Meyer . “ Following a successful debut at the Absa RUN YOUR CITY GQEBERHA 10K , we eagerly anticipate the next event , the Absa RUN YOUR CITY CAPE TOWN 10K , where we will witness an unforgettable blend of athleticism and celebration on Sunday 12 May .”
18 Run Your City Series
To find out more about Castle Lite , visit www . castlelite . co . za .