INSPIRATION
BRINGING HE
TO THE MIX
Heart
RT
FM welcomed as the new Radio and Media Partner of the Absa RUN YOUR CITY CAPE TOWN 10K
Stillwater Sports , one of South Africa ’ s leading events marketing agencies , is excited to announce the partnership with Heart FM , Cape Town ’ s best-loved commercial radio station , as the official Radio and Media Partner for one of the Mother City ’ s most iconic events , the Absa RUN YOUR CITY CAPE TOWN 10K .
“ We are proud to team up with Stillwater Sports as the official Radio and Media Partner of the Absa RUN YOUR CITY CAPE TOWN 10K in 2024 ,” says Jarrod Jacobs , Heart FM ’ s Head of Marketing . “ This event is an iconic fixture on the Cape Town sports calendar , and our collaboration aims to bring the excitement , stories and energy of the race directly to our listeners . Heart FM has its finger on the pulse of the city , and this partnership aligns perfectly with our commitment to celebrating local events and fostering community engagement . Get ready to feel the heartbeat of this incredible race with Heart FM !”
Making a Splash
As Cape Town ’ s biggest independent commercial radio station , Heart FM has long been a trusted name in the Mother City . A guiding light to communities and an entertainer , in touch with the values the people of Cape Town hold most dear . The station originally launched as P4 Radio in July 1997 , establishing itself as one of the fastest-growing radio stations in South Africa attracting high-income earners with its pure jazz offering . P4 quickly became the radio station of choice in the homes of families all over Cape Town , and its DJ ’ s became household friends .
In 2006 , the station rebranded to Heart 104.9 FM , and later dropped the 104.9 to become Heart FM , Cape Town ’ s Beat . Along with the rebranding came a more commercial mix of music , catering to a more diverse audience , and Heart FM became the expression of a culture that is the core of Cape Town : Community-centred , socially aware , and committed to enjoying life to the full .
In 2013 , Heart FM welcomed new listeners to the fold by expanding its network coverage to include the Drakenstein , West Coast , Swartland , Overberg and Overstrand regions of the Western Cape Province . For the first time , listeners in these areas could wake up to the sound of the station – a perfect mix of old and new music , accompanied by intelligent talk and dynamic entertainment spanning across shows . Today , the station is the ultimate showcase of the Mother City ’ s true values , continuing to provide the soundtrack to the lives of its fiercely loyal audience .
Bringing the Beat
In the build-up to the race , the team from Heart FM will be involved at Race Pack Collection and the PUMA Demo Runs , and on race day , beside some of the station ’ s jocks taking to the road for a run , look out for the Heart FM vibe point in the last kay of the race , where the station will look to bring Cape Town ’ s Beat to the race .
“ We are delighted to welcome Heart FM as the official Radio and Media Partner of one of our flagship events in Cape Town – the Absa RUN YOUR CITY CAPE TOWN 10K in 2024 . This partnership is a testament to our commitment to enhancing the experience for our participants and bringing the excitement of this iconic event to a wider audience . Together with Heart FM , we look forward to creating memorable moments and sharing the spirit of the Absa RUN YOUR CITY Series with their remarkable listenership ,” says Michael Meyer , Managing Director of Stillwater Sports .
You ’ ll find Heart FM on the 104.9 frequency , or you can listen to their livestream at www . heartfm . co . za / live-stream .
14 Run Your City Series