ferobrake update
Ferobrake Rolls On
The Ferobrake name has been established in South Africa for forty-five years. The brand is used by a network of
independently owned commercial vehicle brake bonders, whose common thread is the provision of world class
Ferodo CV brake linings to the Southern African transport market.
T
oday there are twenty nine
Ferobrakes across the length and
breadth of South Africa extending to
Gaborone, providing an impressive regional
footprint.
“Four years ago, the Ferobrake brand had
stagnated somewhat, despite an underlying
commitment to the name by both the
Ferobrakes and Federal Mogul (owners of
the Ferodo brand).
These outlets provide specialised
brake and clutch products and
services for heavy and light
commercial vehicles, as well as
passenger cars.
first priority was to improve service
levels and product availability, whilst
containing costs.
We believe that this has now reached
a stage which allows us to turn to the
next phase, which is the marketing
of the Ferobrake brand.
This will focus on rejuvenating the
Ferobrake name.
We are thrilled to have signed new
trading agreements with the bulk
(29 so far) of our independently
owned customers, who see
the benefits and potential of
continuing their long association
with the name.
Their products and services include
Ferodo CV brake linings, brake pads,
and brake discs, together with brake
disc and brake drum machining
facilities, as well as top quality clutch
brands for both automotive and
agricultural applications.
We are now able to launch our
fresh new Ferobrake website,
detailing the variety of quality
services and brands offered by the
network.
Many Ferobrakes can also provide
workshop repair & fitment facilities,
propshaft repairs and balancing, air
brake parts and repairs, and radiator
sales and repairs.
This will be supported by print
advertising and exciting brand
promotions.
Over and above their long and proud
association with the Ferodo brand,
what sets Ferobrakes apart is their
commitment to service excellence,
which is in the DNA of every
Ferobrake.
The network is entering
an exciting new phase
in its long history
as Barrie Taylor,
managing director of
Maxifren (Pty) Limited
explains.
Our aim is to awaken the sleeping
giant, and restore the image of the
largest dealer network of its kind in
South Africa to its former glory.
Maxifren’s holding company saw
an opportunity to re-vitalise both
the Ferobrake and Ferodo CV lining
brands, and acquired ownership of the
Ferobrake name, together with exclusive
distribution rights for Ferodo CV brake
linings in South Africa and certain
neighbouring territories. Responsibility
for exercising these distribution
rights was given to Maxifren, and our
| words in action
46
The website Dealer Locator
clearly reflects the outlets which
have committed to the Ferobrake and
Ferodo brands, and also highlights
areas of opportunity for further
expansion.
While we intend to grow the network,
this will not be done at the expense of
service excellence. Less can be more,
and our goal is to be the best at what
we do.”
november 2014