aBr November 2014 | Page 30

technology FEATURE Workshop Concepts offered by Bosch Independent workshops are finding it increasingly difficult to survive in the modern vehicle market with its growing requirements. Vehicle technology is becoming ever more complex due to the increasing amount of electronics, requiring constant associate training, up-to-date service information and modern diagnostic system. With its full service workshop concept “Bosch Car Service”, the franchise offers a cross-brand, competent service covering every aspect of vehicle maintenance. T here are numerous ways in which Bosch offers a competitive advantage over its competitors for any aspiring automotive entrepreneur, through the Bosch Service and AutoCrew Workshop Concept offering; from the unique technical support package which includes the diagnostics test equipment, emission analysers and battery testers; the [ESI] tronic range of technical software, technical training, a technical hotline and on the ground Regional Technical Service Managers. In addition, Bosch offers a wide range of original Bosch parts via the appointed wholesaler network. An appointed dealer enjoys usage of the exclusive corporate identity that makes a Bosch Service or AutoCrew dealer easily recognisable. Service Quality audits ensure dealers close gaps in day to day delivery of service thereby ensuring a high level of customer service. The customer care line 0861 Bosch Service ensures the Bosch team handles all customer queries efficiently and effectively. The marketing package offered includes annual national advertising campaigns, regional marketing support packages, dealer website, social media and more. On an ongoing basis, Bosch establishes National Deal Partnerships with either Automotive Suppliers or the Fleet owners in which our Workshop Concept Partner enjoys a direct benefit. A dealer enjoys annual Code of Practice training ensuring that every Bosch workshop concept partner delivers a high level of customer satisfaction. To enquire about the Workshop Concept offerings available from Bosch, please contact, 0861 267 247 or email, Mario. [email protected] | words in action 28 november 2014