aBr November 2014 | Page 19

A THIRD OF YOUNG DRIVERS ADMIT TAKING ‘SELFIES’ AT THE WHEEL This bit of startling information comes from Eugene Herbert, group managing director of the RAC Group: Distracted while driving (DWD) is a major problem in most developing countries that have identified the use of cell phones, while driving, as a causative factor in some 25 % of crashes. Just when we thought that we had conceived the worst example of cell phone use (abuse) with the downloading of apps while driving as well as communicating with friends via Facebook, then a new phenomenon surfaces – selfies. A recent word to the official dictionary this has been the subject of research by Ford in Europe. Ford conducted research in seven EU countries which found that young British drivers are the most likely to take a ‘selfie’ while driving. ost ducing the m stations Intro rvice d range of se buses. advance s and or cars, truck f From Ac1x34 AC595PRO ACM3000 The survey was conducted of 7 000 smartphone users aged 18-24 from across Europe and results revealed that British drivers were the most likely to photograph themselves while on the move (33 per cent), ahead of counterparts in Germany (28 per cent), France (28 per cent), Romania (27 per cent), Italy (26 per cent), Spain (18 per cent), and Belgium (17 per cent). Even though nearly all drivers surveyed agreed the activities were dangerous. Shocked are you? Well no doubt many others share your sentiment but in all probability many of those, if given the opportunity to “take a selfie” may well likely succumb. While we obviously don’t have any idea what the state of affairs is in South Africa we can, in all probability conclude that it should be a lot worse given our penchant for breaking the law. All drivers should take a moment to reflect on the reality that, while they may excuse using a cell phone, it is aside from DUI, one of the most dangerous activities undertaken by road users. Some information: No matter which model you choose, Robinair mobile air-conditioning service stations are packed with user-friendly features. Offering you a professional maintenance solution for R-134a and R-1234YF based vehicle air-conditioning systems . Robinair, the global leader in automotive air-conditioning refrigerant recovery, recycling and recharge equipment. Contact your nearest MACS branch today for more information and to place your order! A similar survey by ETSC’s member Liikenneturva found a third of drivers admitted reading text messages or Facebook while driving. In Europe, transport accidents remain the largest single cause of death among people aged 15 to 29. • • General Motors is planning to introduce new sensor technology in its cars to warn drivers of lapses in attention either due to fatigue or distraction. The Belgian Road Safety Institute has launched a new communications campaign targeting drivers who use their mobile at the wheel. The BRSI say 1 in 3 Belgian drivers admits to sending an SMS while driving and almost half say they have made a call while holding the phone in their hand. Well folks be warned – it may seem like a “cool” thing to do at the time but rest assured it just isn’t worth the risk. Remember – Drive Safe and keep your phone where it belongs, away from prying hands. Visit our brand new, user-friendly website www.macsauto.co.za Head Office: 011 498 0700, sales@macsauto.co.za (automotive), productrefr@macsauto.co.za (refrigeration). Bloemfontein: 051 404 9999, acom@intekom.co.za (automotive), 051 433 4349, bfnsales@macsauto.co.za (refrigeration). Cape Town: 021 510 7599, ctautorep@macsauto