aBr November 2014 | Page 112

the fink Letters to the Editor aBr is all about informing, educating and entertaining, and our regular Trilogy Customer C.A.R.E. Programme, which is being serialised in the magazine under the sponsorship of Federal-Mogul, fits the profile perfectly. As mentioned in our intro, he has a particular affinity for the Trilogy Customer C.A.R.E. Programme, and he has asked if the complete set of the programme is available electronically. The enthusiastic response to this programme that we have received over the years, has given us a good idea that this programme has hit the nail on the head, and two recent requests have convinced us that we should consider making the whole programme available in either book or electronic format. Thanks for the compliment, Rajeev, and we are looking at the most convenient way of meeting this request. The latest letter was from a Durban fan of aBr, and we really appreciate this feedback. Rajeev Nursingh says that he is an avid reader of aBr, and that he just loves the content, which makes for a great read. Bridgestone in Cape yacht sponsorship Bridgestone South Africa, well known for its tyres, was in the news for different reasons with the announcement that it has taken full naming rights on a Cape Town yacht, the 40-foot catamaran, Bridgestone Ameera. The sponsorship will run for three years and will see the Bridgestone logo prominently featured on the Ameera’s sail. The announcement was made during a glossy event hosted on Friday 26 September by Bridgestone staff at Cape Town’s V&A Waterfront; with the guests including some of Cape Town’s top swimsuit models and other VIPs including to establish a higher-profile presence in the Mother City. “Bridgestone has a large satellite office in Montague Gardens to the North of Cape Town, as well as an extensive dealer network serving Cape Town and the surrounds, and with our new yacht based in the Cape Town harbour, Bridgestone will have a prominent presence in the vibrant V&A Waterfront tourist hotspot” she adds. Esa Yacoob from Yacoob Yachts, which owns the vessel. Speaking at the launch, Bridgestone PR manager, Desirée van Niekerk, says Bridgestone had long wanted | words in action 110 Apart from offering daytime cruises and a sunset cruise, the Bridgestone Ameera will also assist in increasing the profile of South African tourism by providing access to Robben Island for visitors. november 2014