aBr November 2014 | Page 110

LAUNCHES • REVIEWS • MOTORSPORT What’s the REV? Industry snippets and quick news about launches, reviews, motorsport Rise in dealer confidence ➲ Dealers had something to smile about in the third quarter Simphiwe Nghona, new general manager of the motor division at WesBank, presented the 27th WesBank Vehicle sales Confidence Indicator for the third quarter of 2014, to the media in early October. Nghona noted that, finally, there had been some sales growth compared to the modest vehicle sales figures achieved during the first and second quarters of 2014. According to WesBank, the third quarter of 2014 reflected a high dealer confidence level, the likes of which were last seen in April 2013. Despite the interest rate hike in July, the new vehicle sales outlook remains positive, with dealers expecting business sales to improve over the next few months. Confidence levels among dealers are positively influenced by vehicle launches and innovative marketing activities of OEMs. The prime lending rate is anticipated to be the biggest factor to negatively influence buying activity. Nghona said further industrial action would reduce economic growth, weaken the currency, and lead to higher vehicle prices. The first half of 2014 saw new vehicle sales down 5.3% compared to the first half of 2013. A resilient market and unexpectedly strong sales in September, largely driven by fleet sales, saw some damage limitation. Year-to-date sales ending September show the market has recovered to end only 2.6% down. Seemingly, buyers have gone back to holding onto their cars a little while longer, with inflated prices delaying the ability of customers to return to the market. On average, buyers are replacing their vehicles 35 months after taking delivery - 13 months before the vehicle’s value has reached break-even point with the outstanding loan amount - with the shortfall funded by dealers through various trade-in assistance programmes. The rand will continue to play a major role, with imported vehicles comprising 75% of monthly sales and locally-manufactured ones relying on imported components. Fuel price remains the most volatile factor. Consumers are spending more, with the average new vehicle transaction price now at R256 695, while the average used car value has risen to R171 893. Applications for used vehicle finance grew 29% yearon-year in September. While WesBank initially forecast a market decline of 0.6% with passenger cars down 2% and LCVs up 2%, prevailing economic conditions have forced a revision. WesBank now expects the passenger car market to decline 6.6%, LCVs to remain stable and the total market to decline 4.4%. 2015 South African Car of the Year Finalists Announced The South African Guild of Motoring Journalists (SAGMJ) has announced the 11 finalists for South Africa’s most coveted accolade in the motor industry, the 2015 Car of the Year. Bernard Hellberg Jr, vice chairman of SAGMJ, says there was an overall judging field of 208 vehicles that were launched this year. Hellberg said, “The finalists are the very best cars that are pushing the boundaries of automotive excellence in their respective categories based on aesthetics, safety, performance and more.” This year’s field of high achievers covers a diverse range of vehicle brands. The short list of finalists for the 2015 Car of the Year are: 1. Audi A3 TFSI 2. BMW M4 coupe 3. Citroen C4 Picasso – diesel 4. Honda Accord V6 5. Lexus ES250 6. Mercedes Benz C200 7. Nissan Qashqai | Wheels in Action 108 8. Porsche Macan S – diesel 9. Renault 1.5 Duster 10. Subaru WRX Premium 11. Toyota Corolla 1.4 Prestige The Car of the Year judging programme is running for almost 30 years and is sponsored by Wesbank for 27 years with additional support from Motul and Hollard Insurance. With so many choices on the market, buying a new car can be difficult but these awards offer independent advice to help motorists make informed decisions. november 2014