Executives
on the Move
In the tracking sphere, Eqstra has experienced incredible
growth, increasing the number of vehicles utilising their track-
Our goal is to make feel management easier
for our clients, while supporting growing
demand. We will do what suits our clients the
best and offer them customised solutions.
Automation is key. Everyone is looking to
reduce costs right now, which affords us
great opportunities as people are wanting
change and are looking for alternatives and
improved solutions.”
South Africans, unlike Europeans that favour leasing, have
a “culture of ownership,” he says. “The big multinationals
want leasing in Africa, they want an alternative to contract
hire.
“Our traditional focus has been on the Blue Chip companies
and some mid-tier companies, with managed services and
ing system from 5,000 two years ago to well in excess of
17,000 units to date.
The company has placed an emphasis on mobile devices,
with Smartphone apps already built, including services like
roadside assistance.
“Mobile is the best way to deal with suppliers
in Africa and developing countries. We want to
build our footprint in Africa first and we need to
ensure we have the right systems to tackle global
markets. The demand is there, and the feedback
we’ve received so far has been great,” he states
optimistically.
self-service arrangements.
october 2014 • logistics in action •
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