Fitment centre feature
IQ from Willard Batteries
T ic k l i n g t he fan c y of th e mod er n cust ome r
It’s one thing to gain the interest of the trade in an aftermarket part, and another altogether to intrigue and excite
the end-user, customer, man-in-the-street or female motorist. So how does Willard Batteries manage to do this
IQ from Willard Batteries
year after year with their product offering?
I
t appears to be a subtle combination of the right
technology at exactly the right time, combined with
the more ethereal attributes that together make a
product interesting, reassuringly competent for its task
and that pinch of “sexiness” that comes from appealing
design and ingenuity.
To meet the battery market’s increasing demands, the new
Willard IQ and SABAT EQ range sport:
✓
The latest technology, including high tech product form
✓
Stop/Start Motion
✓
A cell charge indicator
While Willard Batteries has always led with “Technology”,
the IQ pushes the boundaries with a range of features
and benefits that will satisfy the most discerning
intellectual customer. IQ really does mean the intelligent
choice.
✓
Vibration resistance
✓
QR coding
✓
High quality active materials
✓
Heavy duty additives
Meanwhile, SABAT, another thoroughbred from the
same Powertech Batteries’ stable, has built an enviable
reputation on its passion to provide a product and
support service that takes full responsibility for providing
a complete “do-it-for-me” offering. When a customer
buys a SABAT Battery, they know all they have to worry
about is how they are going to enjoy themselves while
their SABAT battery performs faultlessly. So this why the
SABAT range has an EQ – which normally relates to an
emotional quotient!
✓
25 Month Warranty
Battery Call Centre
For further information, emergency fitment or
technical information phone the Battery Call Centre
on 0860 12 00 12.
With Willard IQ and SABAT EQ from Powertech
Batteries, part of the largest power electronics and
telecommunications groups in southern Africa, the only
question that remains is:
Fitment Centre owners will have to decide with their
heads or their hearts when it comes to stocking Willard
IQ or SABAT EQ batteries.
Both Willard’s IQ and SABAT’s EQ platforms converge
cutting edge battery technology with innovation that
simplifies. Each offers improved chemistry, build quality
and enhanced manufacturing processes, with an
integrated approach to customer relations management.
| words in action
Will you make the intelligent choice and choose
Willard IQ or follow your passion and let your emotions
decide with the SABAT EQ?
32
may 2014