aBr May 2014 | Page 30

Fitment Centre Feature Bosch prepares independent workshops Independent workshops are finding it increasingly difficult to survive in the modern vehicle market with its growing requirements. V ehicle technology is becoming ever more complex due to the increasing amount of electronics, requiring constant associate training, up-to-date service information and modern diagnostic systems. At the same time, the amount of customer contact is falling as a result of extended service intervals. Additionally, motorists expect a comprehensive and effective service at an attractive price. With its full service workshop concept “Bosch Car Service” and “AutoCrew”, Bosch is supporting independent workshops and equipping them for the future. The Bosch Car Service and AutoCrew workshops offer motorists cross-brand, competent service covering every aspect of vehicle maintenance. The range of services includes the classic Bosch fields of automotive electrics, electronics and diesel service as well as general mechanical vehicle repairs, inspections, oil service and airconditioning service. Largest network Wi th over 16,500 centres in 142 countries, Bosch Service has the world’s largest network in the independent workshop market. Bosch Car Service centres offer motorists a competent and costeffective alternative to dealer workshops. The specialist concepts Bosch Diesel Centre and Bosch Diesel Service form part of the global Bosch Service network. Comprehensive support The system centre at the Bosch Automotive Aftermarket division supports workshop partners with state-of-the-art workshop equipment, technical information and training for all makes, effective spare parts logistics, a uniform external image and marketing measures to ensure customer retention. The Bosch Service and AutoCrew organisation is continuously extending its comprehensive range of services with a focus on raising brand awareness. | words in action 28 may 2014 A new advertising concept and a standardised external appearance of the AutoCrew partner operations represent a first step in this direction. A comprehensive quality assurance system safeguards the high level of service quality offered by Bosch workshop partners. In addition to an audit of binding quality standards, an independent service provider routinely carries out unannounced workshop tests. Increased confidence Independent workshops that embrace one of Bosch’s workshop concepts benefit from a close connection to the Bosch brand and the expertise of a leading supplier to the automotive industry. With a brand name that is known to motorists the world over, a wide range of vehicle services on offer and top-rate technical expertise, Bosch Service and AutoCrew partners enjoy a high level of customer confidence with an all round vehicle service offering.