INDUSTRY NEWS
iCAUR to enter South Africa in 2026,
bringing EMOTIONALLY CHARGED, ELECTRIC VEHICLES to local roads
iCAUR, a dynamic new energy vehicle( NEV) brand from the Chery Group, is set to enter the South African market. Its official retail launch and first products are scheduled for the first quarter of 2026. This announcement follows the brand ' s local unveiling at the 2025 Festival of Motoring, signaling the arrival of a significant new contender in the nation ' s rapidly expanding mobility sector.
Established in 2023, iCAUR is dedicated to transforming the relationship between individuals and their vehicles. The brand achieves this by integrating clean energy technology, captivating design, and a lifestyle-centric perspective on mobility. iCAUR arrives in South Africa with a clear objective: to accelerate the transition to more intelligent and environmentally friendly transportation, while simultaneously introducing a fresh and emotionally resonant experience to the roads of Mzansi.
“ As the world embraces a new era of clean mobility, South African motorists deserve access to electrified vehicles that are as expressive as they are intelligent,” says Shannon Gahagan, National Brand and Marketing Manager at iCAUR South Africa.“ iCAUR brings a new energy to the market, combining striking design with advanced EV technology and a playful, user-centric spirit. We’ re here to make electric motoring more personal, more joyful and, importantly, more accessible.”
The iCAUR brand is underpinned by four global pillars:
• Category innovation: Creating new vehicle segments and product experiences.
• Playful co-creation: Inviting users to shape their vehicles and lifestyles alongside the brand.
• Emotional design: Balancing retro-futuristic aesthetics with modern functionality
• Lifestyle ecosystem: Extending beyond the car to include gear, content, and experiences
iCAUR South Africa is actively developing its retail network, with initial dealerships strategically located in major metropolitan areas. The brand aims to launch with a network of 15 dealerships. Following its establishment in the local market, iCAUR will introduce additional products and forge lifestyle partnerships.
According to Gahagan, " South Africa ' s vibrant urban culture, rich outdoor lifestyle, and growing energy consciousness perfectly align with the communities iCAUR is designed for."
Further details regarding the iCAUR vehicle lineup for South Africa will be announced closer to the local launch date.
Backed by the Chery Group, iCAUR is already making waves internationally for its distinctive design philosophy and intelligent vehicle platforms. South Africa represents a key milestonein the brand’ s global expansion and its first step on the African continent.
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