aBr June 2014 June 2014 | Page 26

Special Report | by Tristan Wiggill The Italian Job Leading designers, manufacturers and marketers of clean air and ride performance products and systems for automotive and commercial vehicle OE markets and the aftermarket, Tenneco, invited aBr and other important special report guests to its International Information and Training AM Conference in Pavia, Italy in May. ➲ Bespoke tractor-trailer rigs and mobile learning centres, transported across Europe as part of the Tenneco on Tour training roadshow, made an appearance in Milan T he aim of the popular annual event is to learn how to sell more of the company’s ride control, emissions control and suspension and steering products, primarily through training, knowledge sharing and networking. The conference includes two days of intensive product, sales, marketing and technical discussions among Tenneco representatives and product managers from leading EMEA parts distributors, followed by a day of activities for leading members of the business press. A comprehensive technical training programme, among other activities, is included for workshop professionals. TADIS During a press conference for the gathered media, it was revealed that Tenneco was in the process of rolling out a vast technical knowledge resource known as TADIS, a free digital technical information system created for Tenneco’s aftermarket customers. TADIS, short for Technician’s Advanced Digital Information System, is a truly comprehensive and state-of-the-art digital information system that offers fast, simplified access to a world of diagnostic information, high-definition technical videos, and repair and product information related to vehicle ride control and emissions control systems. | words in action 24 june 2014 Somewhat surprisingly, access to TADIS is provided entirely free of charge to any vehicle workshop professional, replacement parts sales representative, technical school instructor, student, journalist or consumer - worldwide. TADIS represents an important investment in technical support and training, not just for Tenneco’s customers. By increasing global access to the very latest diagnostic, repair and product information, the company is helping just about everyone in the industry to more proactively and effectively manage and understand vehicle repair processes.