aBr Automotive Business Review September September 2026 | Page 47

A dynamic event that truly covered everything in the growing Chinese and Southeast Asian market.

Auto Aftermarket Guangzhou 2026

A dynamic event that truly covered everything in the growing Chinese and Southeast Asian market.

The 11th edition of Auto Aftermarket Guangzhou( AAG) was held at the Poly World Trade Expo Centre. It offered attendees invaluable networking and awareness opportunities for the South China and Southeast Asian automotive industry.

With more than 1,800 exhibitors, the variety of technology and suppliers at AAG was staggering. From replacement parts to customisation, AAG 2026 featured the latest trends and business opportunities across China and its regional automotive markets.
Organised jointly by Messe Frankfurt( Shanghai) Co Ltd and Sinomachint, AAG 2026 proved that China’ s automotive aftermarket is not only growing in volume, but also in reach. Commercial vehicles have always been a theme at AAG, but what made the 2026 event interesting was the private vehicle customisation zone.
Private passenger vehicle customisation, for both road and off-road vehicles, is usually a sign of a maturing automotive market. The Accessories and Customising Zone in Hall 2 and Hall 4 at AAG 2026 showed that China and Southeast Asia have a nascent customisation scene. One that will only grow in the future, as younger vehicle owners want to express their individualism.
As the world ' s manufacturing powerhouse, China has a substantial need for heavy-duty fleet solutions. At AAG 2026, Hall 6 hosted the Commercial Vehicle Zone. For operators and fleet managers in the heavy-duty vehicle market, Hall
6 featured pioneering technologies and displays. With exhibitors that help fleets achieve higher uptime and unlock operational efficiencies that drive greater profit margins.
Remanufacting and recycling
The pressure to work smarter with maintenance lifecycles has made remanufacturing and parts rejuvenation a major focus for many operators in the automotive aftermarket. At AAG 2026, there were two entire display zones, dedicated to helping automotive aftermarket professionals get the most from legacy parts.
Hall 5 had the Replacement Parts hub for high-wear components. In Hall 3, the Remanufacturing Zone highlighted sustainable automotive practices, showcasing high-precision inspection tools and factory-rebuilt engines and transmissions. Attendees could also visit a handson circular economy lab to convert recycled plastics into custom keepsakes or participate in venue-wide interactive challenges.
From serving very specific needs, with private vehicle customisation options. To helping heavy-duty commercial fleets discover the value in remanufactured parts for lower long-term maintenance. AAG 2026 again proved that it is the gateway networking and technology exposure event for the Chinese and Southeast Asian automotive aftermarket.
SEPTEMBER 2026 45 WORDS IN ACTION