HYUNDAI’ S Rise to THE TOP:
From Challenger Brand to SA’ s Motoring Powerhouse
Two and a half decades ago, Hyundai entered South Africa as a relatively unknown brand. Today, it stands as the country’ s fourthbiggest automotive brand, a remarkable ascent in one of the world’ s most competitive vehicle markets.
Crossing the historic milestone of 800,000 vehicles sold in early 2026 is not just a number. It is proof that Hyundai has successfully aligned its product, pricing and aftersales strategy with the real-world needs of South African drivers.
“ Reaching 800,000 vehicles sold refl ects how strongly South Africans connect with the Hyundai brand,” says CEO Stanley Anderson, who has been part of the journey since 2001.“ Our focus has always been simple: deliver quality, reliability and value, backed by exceptional support.”
BUILT FOR SOUTH AFRICAN REALITIES
South Africa is not a typical driving environment. Long distances, varied terrain, and demanding conditions place unique pressure on vehicles and on the brands behind them. Hyundai recognised this early.
In 2016, it disrupted the market by introducing a 7-year / 200,000km warranty, at a time when most competitors were still offering just 3-year / 100,000km coverage. It was a bold move that acknowledged a simple truth: South Africans drive further and expect more.
That understanding continues to shape Hyundai’ s product lineup.
CONFIDENCE ACROSS EVERY JOURNEY
Whether it is a student heading home for the holidays or a family road-tripping across provinces, reliability and comfort are nonnegotiable.
“ At Hyundai, we design vehicles with the full South African journey in mind, not just the daily commute but the long-distance travel that defi nes how our customers really use their cars,” says Anderson.
At the entry level, the Hyundai GRAND i10 delivers exactly that. Compact enough for urban life, yet capable enough for longdistance travel. It strikes a balance that resonates with younger buyers. Its intuitive infotainment system, complete with wireless smartphone connectivity, ensures drivers stay connected without distraction.
WORDS IN ACTION 39 MARCH 2026