Digicars Group accelerates national expansion with strategic integration of HeyCarter dealerships
Digicars Group has announced the successful completion of a strategic transaction to formally integrate HeyCarter Dealerships into the Digicars Group portfolio, effective 1 November 2025.
The announcement follows a deliberate period of operational integration, during which both businesses focused on aligning systems, processes, and teams to ensure a seamless transition before going public.
“ We are excited to announce this convergence of two powerful and complementary skill sets,” said Dawood Olgar, CEO of Digicars Group.
“ Digicars Group is recognised for world-class ' phygital ' facilities and an industry-leading customer experience, while Carter brings a proprietary technical stack, a disruptive mindset, and proven high-volume sales processes. Together, the synergy is undeniable.”
The partnership has been in development for some time and represents a shared strategic vision for the future of automotive retail in South Africa.
“ I have immense respect for what Carter founders Amit and Vikash have built,” Olgar added.“ They are not traditional‘ car guys’. With backgrounds in Aeronautical Engineering and Chartered Accounting, they were never constrained by legacy thinking. Instead, they engineered a system that gives them a genuine competitive edge.”
ACCELERATED GROWTH AND NATIONAL EXPANSION
With the integration complete, Digicars Group now operates 14 dealerships across 10 major OEM brands, with a further 10 dealerships scheduled to come online in the near term. This expansion significantly strengthens the group’ s national footprint and positions Digicars as one of South Africa’ s fastest-scaling, technology-enabled automotive retail groups.
“ This is a meeting of minds and a unification of strengths,” Olgar concluded.“ Amit and Vikash, I look forward to amplifying our disruption together.”
WORDS IN ACTION 18 JANUARY | FEBRUARY 2026