aBr Automotive Business Review Jan & Feb 2025 | Page 6

MOTORING NEWS

ALFA ROMEO JUNIOR , FINALIST FOR “ CAR OF THE YEAR ”

Alfa Romeo Junior joins the shortlist of the 7 finalists competing for the coveted international Car of the Year 2025 award . The international jury is made up of 60 automotive journalists from 23 countries . There were a total of 42 cars in the competition , all as per regulations , put on the market in 2024 . From now on , the jurors for Car of the Year will be focusing on the 7 finalists . After evaluating each of them according to very specific criteria , they will name the winner on January 10 , 2025 , at the Brussels International Motor Show . Reaching the shortlist for an international award of this caliber is a reason to be incredibly proud . The positive judgment of the leading experts in the sector is the reward for an extraordinary project , bringing Alfa Romeo back – many years later – to the compact segment .
Alfa Romeo proudly announces it has reached the final stages of the coveted international “ Car of the Year ” award . Junior was road tested and evaluated by a jury of industry experts , made up of 60 automotive journalists from 23 European countries .
The shortlist reduces the title contenders from 42 to just 7 cars ; as of now , they will be subjected to further technical analysis and dynamic tests . Of the 7 of them , the car with the highest number of votes will be named “ Car of the Year ” at the Brussels Motor Show on January 10 , 2025 .
Sporty at heart , compact in size and Italian style at first sight . Junior also represents the new gateway to the Alfa Romeo world for everyone , Alfisti fans and beyond , who has been awaiting the brand ’ s return to the segment . To play a leading role , Alfa Romeo offers the sportiest and most exciting compact car to drive in the entire class , the only one that can enter into conversation with enthusiasts for the Giulietta and Mito , and attract a new generation of Alfisti fans . Junior is inclusive and offers everyone the opportunity to access a distinctive and attractive car . Its mission is to win over a new generation , through a new design language . Remaining steadfast is its innate aptitude for sportiness , intended as an engaging driving experience in everyday life .
Junior is proposed as a cool and unique object , combining a captivating style with the most advanced technology in terms of comfort , connectivity , and driving dynamics . Uncompromising comfort , as evidenced by the largest trunk among premium competitors ( 400 L ). The commercial proposal for Junior is the broadest in the segment , offering total freedom of choice without ever sacrificing its distinctive sportiness .
Junior is available in “ IBRIDA ” configuration , a 136-hp 48V Hybrid VGT ( Variable Geometry Turbo ), the first in the segment with optional Q4 all-wheel drive , and as the “ ELETTRICA ,” in two power variants with 156 hp and a range of up to 410 km , as well as the sportier 280-hp VELOCE , the epitome of Alfa Romeo ’ s sporting DNA .
aBr WORDS IN ACTION 04 JANUARY • FEBRUARY • MARCH 2025