INDUSTRY NEWS
Armormax
ARMORMAX HITS THE ROAD AROUND MZANSI
Leading South African Luxury Armoured Car builder Armormax are about to embark on a nationwide roadshow in their armoured 5th generation Toyota Land Cruiser Prado . The intention of the roadshow is not only to market it ’ s product , but also to educate Toyota dealerships around the country about this ever-increasing market segment .
Marketing Manager Michael Broom says “ We have always maintained a positive outlook and attitude towards South Africa , often stating it ’ s the best place in the world to live . We understand that violent crime is an issue , however our customers are able to mitigate at least some of the risks and live an unrestricted life . Our roadshows prove without doubt that owning an Armormax vehicle really doesn ’ t feel different to an unarmoured vehicle , and we can truly experience the beauty and lifestyle on offer with total peace of mind ”
He adds “ We still find there is a great deal of misinformation out there regarding armoured vehicles and have successfully proven in the past that the motor dealer networks are the best place to address this . Part of the roadshow includes demonstrating our product to dealers , as well as debunking the various myths that we usually encounter . With the exponential growth of this sector in recent years , dealer staff around South Africa are bound to encounter an enquiry from a customer sooner rather than later . We want to ensure that they are adequately informed to be able to advise their customers .”
In between visiting dealers and customers , the Armormax Prado will take in some of the country ’ s greatest natural highlights and activities where you would likely find like-minded Prado owners . The goal being to illustrate that the 180kg of extra weight on this B4 version does not restrict lifestyle or capability in any way .
As a start , the Prado has been chosen as a support and recovery vehicle to The Car Scene South Africa on an ambitious and somewhat daunting adventure . The popular social media page was challenged to buy the cheapest running and licenced VW in South Africa , drive it up the Sani Pass and onto to CampFest in Bela Bela- the biggest VW festival in South Africa .
Sam De Fonesca , their fearless leader , settled on a first-generation VW Fox which he bought for less than R13 000 . Upon further inspection on their newly acquired steed , it became apparent that ‘ Voks ’ as it has been dubbed may not even make it out of Joburg . You can follow the progress of their adventure on Instagram by searching for thecarscene .
Armormax will be posting regular updates of the Prado Roadshow on their social pages which can be found by searching for Armormax South Africa on Facebook and Instagram .
For any enquiries on affiliating or partnering with the roadshow , please contact Michael Broom on michael @ armormax . co . za or 084 325 2744 .
For more information please visit www . armormax . co . za
aBr WORDS IN ACTION 44 JANUARY • FEBRUARY • MARCH 2025