INDUSTRY NEWS
JAGUAR LAND ROVER CLASSIC APPOINTS NEW DIRECTOR , DOMINIC ELMS
Dominic Elms takes on leadership of Jaguar Land Rover Classic following 10 years with JLR and 18 years in the automotive industry . Elms ’ appointment adds further momentum to an exciting trajectory as new ventures accelerate at Coventry-based Jaguar Land Rover Classic
Pretoria , South Africa – January 2025 : Jaguar Land Rover Classic announces changes to its leadership team with the appointment of Dominic Elms , who takes responsibility for operations of the Coventry based business .
Director , Jaguar Land Rover Classic , said : “ As someone who has been lucky enough to have had a lifetime filled with joyous memories of classic Jaguars and Land Rovers , taking on this role at Jaguar Land Rover Classic is a thrill and an honour .
“ We take the definition of OEM , the original equipment manufacturer , to the next level of intricate detail . This gives us a unique edge , as no one else can match the authenticity we bring . That ’ s the message I ’ m determined to spread – not just in the UK but all over the world .
Charged with leading the Classic team ’ s development of the Classic business for JLR , Elms looks to deliver even greater opportunity for clients to experience the unrivalled history of some of the world ’ s most iconic brands .
With a decade of experience in Global Retail and Operations roles as a director within JLR , Elms brings broad leadership and strategy experience , plus huge excitement for the role : A passionate automotive enthusiast at heart , he has been around Jaguars and Land Rovers since childhood .
Speaking of the new role , Dominic Elms ,
“ Ultimately , only we can provide the genuine stamp of approval and authenticity that owners and enthusiasts expect from our legendary brands .”
As examples of the great work Classic does , Land Rover Classic has recently launched its Defender V8 Works Bespoke programme , a unique new commissioning service that represents the pinnacle of personalisation and customisation . Jaguar Classic has also introduced its first Works Bespoke commissions in the form of two rarified , hand-built E-type Series I commemorative restorations , brand new luxury offerings for Classic customers .