aBr Automotive Business Review Jan & Feb 2025 | Page 19

SABAT BATTERIES AUSTIN GAMBLE
of Southern Africa as well as selected sub- Saharan African countries . It has found its niche as the lifestyle automotive accessory of choice and is in demand by the younger , do-it-yourself generation , particularly those interested in outdoor activities .
SABAT has proved to be a versatile battery brand with batteries for boats and jet skis , cars and quad bikes . Available throughout the country at all major spares retailers and fitment centres , SABAT is known to be reliable and offers great value for money , meeting the needs of a diverse market . With its pioneer and corporate pedigrees , SABAT is aligned to a number of excellent causes . SABAT has forged a strong relationship with the QuadPara Association of South Africa . The QuadPara Race day , which is held annually , is a celebration of the enduring relationship between the QuadPara Association of South Africa and SABAT Batteries , a relationship which started many years ago when SABAT started sponsoring batteries free of charge to members of the association to power
their wheelchairs . The event is the only one of its kind in the world and culminates with Quadriplegics using their power wheelchairs to line up at the start line and race to the finish line to see who is crowned “ The fastest Quad ”.
SABAT Batteries has also shown its commitment to Good Morning Angels New Year ’ s Edition , and is firmly of the belief that it is only by assisting our youth to get the education they deserve , that we can build the country we all would like to live in . Corne Strydom , Sales and Marketing Executive at AutoX , says , “ We truly respect the hard work put in by students under exceptional circumstances to get themselves to a place where they can actualise their dreams . By providing bursaries to individuals who really deserve them , we are giving them that extra impetus which will propel them towards a future without limits . We are proud that we can lend a hand in the lives of our youth . We look forward to seeing how the recipients of these bursaries do in the future .”
Finally , one of SABAT ’ s draw cards is the development of its “ deliver and fit ” model . Consumers can phone a Call Centre at 08600 SABAT and obtain immediate response to any questions . This opportunity to interact with the brand perfectly matches the needs of today ’ s “ instant gratification ” society .
AutoX , which has grown over the years to meet the expanding needs of its customers , as well as the changing demands of our industry , continuously optimises production efficiencies to introduce new technology driven products . In 1987 , its Port Elizabeth production facility became the first in South Africa to be awarded the SABS Quality Management System for battery manufacturing .
Since then , the SABAT brand carries the SABS Mark of Approval and the company has been certified on various accreditations . www . abrbuzz . co . za 17 JANUARY • FEBRUARY • MARCH 2025