Happy New Year , BAIC Family ! As we step into 2025 , we want to take a moment to thank you for being such an integral part of our journey . Your support , enthusiasm , and trust inspire us to keep pushing boundaries and delivering vehicles that fit seamlessly into your lifestyle . Here ’ s to a year filled with new adventures , shared milestones , and countless unforgettable moments on the road together .
REFLECTING ON 2024 : A YEAR OF GROWTH AND CONNECTION 2024 was nothing short of remarkable for BAIC SA . It was a year where we came together to celebrate , innovate , and grow in ways that strengthened our bond with our incredible community . Let ’ s look back on some of the highlights :
• Festival of Motoring ( FOM ): We proudly showcased the best of BAIC at South Africa ’ s premier motoring event . Thousands of attendees experienced firsthand the craftsmanship and innovation that go into every BAIC vehicle . This event also marked the exciting launch and reveal of the X55 PLUS , a moment that underscored our commitment to delivering cutting-edge vehicles to the South African market . From dynamic test drives to engaging conversations with car enthusiasts , it was a celebration of all things automotive .
• SA 4x4 Outdoor Show : The rugged
B40 PLUS took centre stage as we demonstrated its unmatched capabilities . Seeing it tackle offroad challenges with ease was a thrill , and it sparked excitement among adventure seekers who value performance and reliability . Visitors also got the chance to experience the X55 PLUS at the Skidpan , showcasing its impressive handling and dynamic performance .
• Customer Experience Event : At this exclusive gathering , we connected with our valued customers to share our vision and listen to their stories . It ’ s events like these that remind us why we do what we do — putting people first and creating vehicles that bring joy to their journeys .
• Press Recognition : The year also brought noteworthy media coverage from platforms such as Mail & Guardian , Display Patch , Sky News and more . These features underscored BAIC SA ’ s growing influence in the South African market and our commitment to excellence .
We couldn ’ t have done it without you , our BAIC family . These milestones are not just ours — they ’ re yours too .
A SNEAK PEEK AT WHAT ’ S AHEAD As we turn the page to 2025 , we ’ re thrilled to share what ’ s coming next . If you ’ ve heard the whispers in the corridors about the B30 entering the South African market , they ’ re absolutely true . The highly anticipated B30 and B30e are set to make their debut in South Africa , and they ’ re packed with innovative features designed to redefine convenience and performance . Whether you ’ re seeking the versatility of the B30 or the eco-friendly efficiency of the B30e , there ’ s something exciting in store for every driver .
Stay tuned to our platforms for updates on their arrival , pricing , and detailed specifications . In the meantime , why not take a virtual tour of the B30 ? Imagine the possibilities as we continue to bring you vehicles that inspire confidence and elevate your driving experience .
THANK YOU FOR BEING PART OF OUR JOURNEY To our loyal BAIC family , we want to say thank you . Thank you for choosing BAIC as your trusted driving partner . Thank you for sharing your journeys with us . And thank you for believing in what we do . Together , we ’ ve achieved incredible things , and we ’ re just getting started .
We ’ re also excited to welcome new members to the BAIC family in 2025 . Whether you ’ re a first-time BAIC owner or joining us again , we can ’ t wait to share the road ahead with you .
Stay connected with us for exciting updates , offers , and events throughout the year . Here ’ s to driving innovation , creating memories , and making 2025 our best year yet — together !
aBr WORDS IN ACTION 14 JANUARY • FEBRUARY • MARCH 2025