aBr April aBr April 2014 | Page 9

When one has to evaluate the impact of the new programme one year after its implementation, the question is: Is the programme positively contributing to the government’s goal of producing 1,2 million vehicles locally by 2020? The APDP was of course not only designed as an incentive for automotive manufacturers but also to align the South African support programme with World Trade Organisation (WTO) rules and guidelines. The government’s goal of 1,2 million vehicles can also be viewed as a wider policy indicator and not necessarily a target. In 2013, approximately 550,000 vehicles were manufactured in South Africa, with only six years left to reach the 1,2 million target, the industry is approximately 30 to 40 percent behind the 2020 target. Global competitiveness is the main survival strategy for South African companies and it would appear in the early stages of the programme that vehicle manufacturers are enjoying enough support to promote new export programmes. This was illustrated in the recent new investment announcements by Mercedes Benz and Toyota. Unfortunately, it is a well-published fact that the catalytic converter industry does not curren Fǒ&V6V