Neiman Marcus Unveils The Art Of Fashion
Campaign Featuring Artist Andreas Sjödin
Neiman Marcus announces Andreas Sjödin as the photographer
of The Art of Fashion for Spring
2014. The campaign includes twenty-six images of innovative fashion
and will appear in the March edition of the Neiman Marcus publication, the book. Versions will also
run in the March issues of Harper's
Bazaar,Vogue and Vanity Fair.
Sjödin was raised in the suburbs
of Stockholm. He spent his first 10
years working as an art director
on ad campaigns for international
fashion companies. “During that
time, I got to work with all the important photographers, the most
important being [Richard] Avedon,” he says. “Working with him,
I realized, Wow, there is an even
better job in this industry than art
director and that is being a photographer! The energy and passion he
had, even at 75, was like a child. I
wanted to be like that.”
“Andreas Sjödin isn’t interested
in just beauty,” says Eddie Nunns,
Vice President of Neiman Marcus Brand Creative. “Each photograph must contain an element of
surprise - something that will captivate the viewer.” Other notable
photographers of The Art of Fashion campaign have included Richard Avedon, Arthur Elgort, Helmut
Newton, Annie Leibovitz, Lillian
Bassman and Paolo Roversi.