Budweiser
Unveils
Rise As One Global
Marketing Campaign
For 2014 FIFA World
Cup Brazil™
With anticipation growing
across the globe for the upcoming 2014 FIFA World Cup
Brazil(TM), Budweiser today
proudly revealed Rise As One,
the brand’s global creative
campaign on behalf of its sponsorship of the upcoming tournament.
and across social channels.
Additionally, Budweiser will
develop and distribute global broadcast and digital FIFA
World Cup(TM) related content through strategic media
partnerships, the details of
which will be revealed in the
coming weeks.
Budweiser’s Rise As One campaign will be unveiled to a national audience with the first of
multiple new TV spots breaking online on March 5, 2014
and supported by impactful
out-of-home content, which
will showcase the passion of
fans across the world as they
As the official beer sponsor
come together to celebrate the
of the 2014 FIFA World Cup
tournament.
Brazil(TM), Budweiser has designed a holistic creative platIn addition, Budweiser is proud
form under the Rise As One
to unveil its unique packagthematic, which will serve to
ing for the tournament, feacelebrate the moments that
turing the iconic FIFA World
unite and inspire fans of the
Cup(TM) Trophy which, since
beautiful game around the
1974, has represented the pinworld.
nacle of football achievement
and the unity of a team and
“While football brings out rean entire nation. The limited
gional pride and fierce rivaledition aluminum trophy botries, it also brings fans across
tle will be introduced simulthe globe together once evtaneously in more than forty
ery four years through shared
countries, and will serve as
passion,” said Andrew Sneyd,
the centerpiece of the brand’s
Global Vice President, Budpackaging, which also includes
weiser. “With the Rise As One
limited edition glass bottles,
campaign, Budweiser celecans and secondary packaging,
brates the world’s favorite
which will also be available
game and its role in inspiring
globally.
fans to celebrate the moments
that unite us as a global comAs official beer sponsor of
munity.”
the FIFA World Cup Brazil
2014(TM), Budweiser will once
Budweiser is present in over
again bring fans around the
80 countries around the world,
world together to Rise As One
and Rise As One will have
in the spirit of celebration as
truly global reach as markets
the eyes of the world turn to
around the world bring it to
Brazil for this year’s tournalife through a unified platform
ment.
including new FV