The new Primavera is
back at one of the brightest moments in Vespa
history, the year that
also marked the début
of the Vespa 946, which
was introduced to the
American market with
the launch that took
place in Manhattan on
25 October after already
having been introduced
in Europe and Asia.
The record of new products offered is matched
by sales records: from
January to October
2013 the Vespa brand
earmarked the exceptional number of more
than 158,000 units sold
worldwide, 20,600 vehicles more than the
137,000 sold in the first
ten months of 2012.
This is further confirmation of the extraordinary progress the Vespa brand has made in
the last ten years: from
2004, when overall sales
reached 58,000 units,
numbers rose to 100,000
in 2006, and 165,000
Vespas manufactured
in 2012, a record which
is about to be broken in
2013.
In less than ten years,
from January 2004 to
October of this year, a
total of 1,207,827 Vespas
have been sold worldwide.