At the Paris Salon de la Moto,
open from 3 to 8 December, the
new Vespa Primavera made its
French début.
Unveiled a month ago at the world
press at the Milan 2013 EICMA
show, the Vespa Primavera is now
being marketed all over Europe and
– following a presentation in Hanoi
– in Vietnam and Asian countries as
well.
The first Vespa Primavera emerged
in 1968. This was the year that witnessed a new awareness amongst the
younger generation that suddenly
wanted to yell for freedom.
Nimble, innovative lines, sparkling
performance, easy and fun to ride –
45 years ago Vespa Primavera was a
breath of fresh air. Small and quick,
it was to become one of the longest
running and most beloved models
in the history of Vespa, equally popular with guys and girls.
Youthful, technologically groundbreaking and agile, with an eye to
the protection of the environment,
the new Vespa Primavera is the protagonist of its time, inheriting all the
joy of life that go hand in hand with
the story of a model that is a cult in
the Vespa family tree.
With a radically new design, a new
body in steel, new sizes, still agile
but even more stable and comfortable, Vespa Primavera is reborn –
powered by the ultra modern and
ecological 50cc, 125cc 3 valve and
150cc 3 valve engines – appropriating some of the stylistic and technical solutions of Vespa 946, the most
prestigious and technologically advanced model ever conceived.