About The
Gillette International
Soccer Series
Pitch International is a leading
sports marketing agency specialising in the representation of rights
on behalf of a range of organisations
including sporting federations,
clubs, rights holders and agencies.
In partnership with clients they deliver content to a range of global
media outlets from TV broadcasters and DVD distributors to media
agencies and sponsors like TV Globo in Brazil.
posing to take Brazilian Soccer to
many Cities in the United States
and Canada.
The Gillette International Soccer Series was launched in North
America this month and it featured
Brazil alongside some of the world’s
leading footballing nations.
Cup in the last four attempts after
finishing fourth in South American
qualifying. The team, coached by
Colombian Reinaldo Rueda, is led
by Antonio Valencia (Manchester
United), Jefferson Montero (Morelia) and Felipe Caicedo (Lokomotiv
Moscow).
The Seleção joined by Argentina,
Ecuador, Bosnia & Herzegovina,
Honduras and Chile. was played
across New Jersey, Miami, St Louis
This time along with Relevent and Toronto.
Sports brought the excitement and
intensity of international soccer to Brazil came to North America after
the North America by showcasing winning the 2013 FIFA Confederathe best clubs in the world through tions Cup on home soil. The Brazilpremier tournaments and events. ian side is going crazy by new FC
Going beyond the game, Relevent Barcelona signing Neymar. Manprovides an innovative approach to aged by 2002 World Cup winning
building international soccer pres- coach Luis Felipe Scolari and also
ence by utilizing brand develop- features Paris-Saint Germain dement, grassroots planning, corpo- fender Thiago Silva, FC Barcelona
rate sponsors, international touring right-back Dani Alves and Chelsea
and philanthropic initiatives for the midfielder Oscar, amongst numersoccer organizations.
ous other star players.
Chile, coached by Argentine Jorge
Sampaoli, will make their 10th
World Cup appearance next summer after finishing in third place
in South American qualifying. The
team is led by Alexis Sanchez (FC
Barcelona), Arturo Vidal (Juventus) and Matias Fernandez (Fiorentina).
Relevent is a division of RSE Ventures founded in 2012 by Stephen
M. Ross and Matt Higgins, RSE Ventures operates in four interrelated
verticals: Sports, Entertainment,
Digital, and New Ventures. The
company’s growing roster of companies, venues and events includes
the NFL’s Miami Dolphins, Sun Life
Stadium, Insignia Sports & Entertainment and Relevent Sports.
Honduras and Bosnia & Herzegovina completed the Gillette International Soccer Series, having both
qualified for the World Cup after
very successful campaigns. Bosnia
& Herzegovina brought stars Edin
Džeko (Manchester City) and Asmir
Begovic (Stoke City) while Honduras brought Wilson Palacios (Hull
City) and Maynor Figeroa (Stoke
City). These matches provided an
ideal test for both sides against
some of the favourites to triumph
at next year’s World Cup.
Argentina, led by FC Barcelona star
Lionel Messi, have already qualified
for the World Cup. They have won
the tournament twice and features
top players such as Sergio Aguero
(Manchester City), Angel Di Maria
(Real Madrid) and Gonzalo Higuain Source: Pitch & Relevent
(Napoli).
Ecuador
recently
reached
Together they created the Gillette its third
International Soccer Series, pro- W o r l d