G-SHOCK AND NEW ERA
Collaborations are becoming more frequent and popular
among a wide swatch of watch brands and Casio G
Shock is no exception . This time , Casio joins forces with their longtime partner in styling , New Era , to unveil a commemorative G-SHOCK / New Era timepiece ; the GM110NE-1A .
The elements of New Era are captured in the form of a gold flag at the 3 o ’ clock position in conjunction with an engraved goldtone back and special package featuring the inscriptions “ 100 ,” and “ 1920-2020 ,” which pay homage to the brand ’ s storied history and 100th anniversary . The custom timepiece features a dark gray and polished IP bezel accented with gold lettering matching its gold and black ana-digi dial .
The G-Shock / New Era watch is supplied with two interchangeable bands including a black cloth band lined with green ( a nod to the 59FIFTY cap ) and a sleek gold-specked black urethane band with a branded stainless-steel keeper in gold .
As part of the release , G-SHOCK has unveiled an exclusive landing page and video taking consumers through the features , which can be viewed online .
The GM110NE-1A is priced at $ 340 and is available at select G-SHOCK retailers , the G-SHOCK Soho Store , and www . gshock . com .
46 | AboutTime Magazine