AboutTime Winter 2021 Winter | Page 65

Talking Trash Timing

AWAKE is a new French brand successfully launched on Kickstarter in 2019 and later introduced their upcycled and sustainable wristwatch made from recycled fishing nets at the G7 world summit where French President Emmanuel Macron noted it as “ what France wants to do in terms of sustainable innovation ”.
The AWAKE . 01 is the brand ’ s first collection , which it developed in its innovation laboratory using re-engineered with biodegradable and bio-sourced materials .
AWAKE ’ s bio-polymer is made from castor , a natural plant with tropical origins . The brand ’ s producers are registered in the Castor Initiative , which guarantees the maintenance of soil fertility , a significant reduction in water consumption and carbon footprint , and a fair remuneration of farmers .
Case material The brand has also developed RE : FN-S1 , a material made from fishing nets processed into a new , ultra-light and highly sustainable material . Upcycled and engineered at AWAKE ’ s Innovation Lab to achieve quality , texture and strength .
Solar Movement Powered by natural light , thr Japanese-made movement automatically recharges on your wrist for an infinite autonomy . No electricity . No battery to replace and zero waste .
Packaging The brand ’ s sugarcane fiber packaging is biodegradable and compostable . Because limiting the use of materials is a key commitment , for AWAKE , it takes a minimalist approach to anything that is not essential . www . awakeconcepts . com
RE : FN-S1 R
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