AT : Can you describe what it is like to take over the family brand at such a young age ? What were the challenges and were there any surprises that you discovered along the way ?
Ferruccio Lamborghini : I am proud of it and of the generational change process my father and I experience together every day . The challenges have been changing through the years and they are mostly linked to the different dynamics related to our wide products portfolio : each product and sector deserve a special attention and a dedicated strategy .
In the last five years I have worked hard to understand all the company ’ s processes to set the actual vision and define a strong re-organization of the business strategies .
As a lifestyle brand , Tonino Lamborghini offers a variety of products . How do you determine when it makes sense to apply the TL ethos and bring a new product on-board ?
Our family ’ s DNA is characterized by great curiosity and resourcefulness , which has always stimulated our creativity and made Tonino Lamborghini a consistent lifestyle brand . Through the decades the company and customers ’ needs have changed , therefore in the current scenario we have a new approach towards the developments of new products : they have to perfectly fit in a coherent and consistent Tonino Lamborghini ecosystem .
We have branded accessories , furnishing and interior products , real estate and hospitality projects , food and beverages . It is a comprehensive Tonino Lamborghini lifestyle that you can wear , live , experience and drink .
The Panfilo Automatic
How important are the wristwatches among the stable of Tonino Lamborghini products ?
Watches are our core product . They represent the best combination of our family mechanical heritage with the lifestyle approach my father had since the foundation of his company . Today it is the same , considering that the recent strategy related to our new line of Swiss watches is the one for which I have recently invested most of my energy .
Do you intend to expand the watch lines in the near future ?
The Spyder Chrono , a quartz chronograph .
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Yes , of course I do . I will announce new models , which will increase the Tonino Lamborghini Swiss Watches collection selection for both quartz and automatic movements . I also would like to highlight that , among the new models , a lady ’ s watch is coming .