AboutTime Summer 2022 | Page 4

E EDITOR-IN-CHIEF
Watches With A Cause

E EDITOR-IN-CHIEF

Gary George Girdvainis gary @ isochronmedia . com

Watches With A Cause

Within this issue you ’ ll find the Maurice Lacroix Aikon made from # Tide plastics . This material has been recovered and upcycled for use as a watch case material – among other things including fabric , rope and more . Truly a laudable ideal , recovering , reusing and recycling / upcycling is the wave ( pun intended ) of the future . More companies at-large , and a host of watch brands in-particular are recognizing the value of conservation and recycling . Whether this is an earnest effort by leadership concerned with the state and fate of the planet , or the more mercenary motivation of a marketing mantra is actually a moot point . Doing good is worth it , whether it comes from the heart – or feeds the bottom line .
Oris helps rebuild ocean reefs and invests in clean water initiatives , Ulysse Nardin supports the amazing work of Chris Fischer and the Ocearch research team gathering ( and notably sharing ) data on ocean going apex predators as well as sea turtles , Blancpain ’ s Ocean Commitment comes to life around the world in partnership with various scientific and oceanic entities to study and preserve various aquatic ecosystems . Other brands like IWC are vying for carbon neutrality in manufacturing , while others like Mondaine are using unusual sources to develop their own sustainable sources for environmentally friendly materials for cases and straps .
From my perspective as an avid outdoorsman and current resident of the planet , I appreciate these efforts and will continue to promote these relationships in our coverage and encourage more brands to engage as they are able to in conservation , philanthropy , and other altruistic endeavors .
It ’ s AboutTime To save the planet – one watch at a time ...
Gary George Girdvainis
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