AboutTime Summer 2022 | Page 29

MAURICE LACROIX LAUNCHES ECO-FRIENDLY AIKON

Maurice Lacroix cases its sporty Aikon collection in colorful recycled ocean-bound plastic to create a bright series of Aikon # tide quartz time and date watches .
With assistance from Swiss recycler # tide , Maurice Lacroix cases each 40mm watch with up-cycled plastic combined with glass fiber . The composite material is twice as hard as standard plastic and is five times more shock and damage resistant , according to the brand . Maurice Lacroix creates the bezel , case , case back , crown , endpiece and buckle on the Aikon # tide using the composite material . If the sun-drenched case and dial colors aren ’ t enough seaside style for you , Maurice Lacroix also references with sea on the watch ’ s dial with its ‘ Vague du Jura ’ motif , topped with a flat sapphire crystal . Several models sport diamond-set indexes
As an Aikon , the watch retains its Swiss watch technical profile with a screw-down crown and a screwed caseback that contribute to the watch ’ s water resistance of 100 meters .
Maurice Lacroix also equips the new series with its own Easy Strap Exchange system , allowing the wearer to swap the strap for an alternative without the need for tools . Maurice Lacroix will expand the Aikon # tide collection later in 2022 with a model featuring a recycled-material composite bracelet .
Price : $ 750 and $ 925 ( with diamond-set indexes ).
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