AboutTime Summer 2017 Issue #15 | Page 107

Normalzeit E mulating the cube shaped clocks from Vienna, Fredi Brodman’s recent design work pays homage to both his birth city and chosen industry. Having designed more watches than we can list here, Brodmann’s most recent variation on the theme modifies size and engines to appeal to as wide a range of buyers as possible without losing the (normal) zeitgeist of the Viennese original. $500 for a Seiko automatic in a 40x40mm stainless steel case, or $400 for Ronda quartz version housed in a 36mm x 36mm case. www.normazeitwatches.com AboutTime Magazine | 107