E
ECLECTIC
Michael Graves
W
earable architecture rises to an entirely new level with two new
watches designed by Michael Graves Architecture & Design
(MGA&D) and manufactured by the Projects watches company.
Available in two distinctive designs: the Scallop watch features a modern
take on the centuries-old guilloché technique, while the MADO watch express-
es geometric individuality.
The Scallop shown here proposes a rose gold (plated) case with the guil-
loché pattern dial on brown leather band with a quartz movement within.
Named after the Japanese word for window, the MADO watch features a
circle and square shape to create a “window” through which time is viewed.
“The ‘square peg in a round hole’ idiom is a fitting description for the MADO
watch because it artfully communicates the individuality that we all yearn
to express,” said Donald Strum, product design principal at MGA&D. The
watch’s MADO effect is achieved by the placement of the square black dial,
with its unique engraving pattern, within the circular brushed stainless steel
bezel. The watch face is punctuated by high-contrast, stamped numerals
(taken from an original font designed by the late Michael Graves) that appear
to hover within a crystal lens. Both the Scallop ($149) & the MADO ($135)
are available on www.projectswatches.com
106 | AboutTime Magazine