A
AMERICAN BRANDS
plating process for a background hue.
Once the elements of the design are laser cut, she then adheres
THE PROCESS
applies the hands, and puts all the workings into the sapphire crystal
covered cases and attaches the case backs. Everything is done
them to the dial with a proprietary system she developed herself. painstakingly by hand. A complex dial like the mother-of-pearl horse
Some models have indicators on the chapter ring and others only can take 8 to 12 hours to create. Astonishing when you consider her
have the art filling the entire dial. prices are all under $500.
Celeste even hand sews vegetable-dyed straps to offer a wide
“My watches are for anyone who loves a beautiful watch,” she says.
range of eco-friendly colors to her customers. Her son sometimes “Though I have found that people who are interested in a watch keeping
helps with the stitching. None of the assembly is farmed out. Celeste good time prefer the designs that include timekeeping indicators.”
68 | AboutTime Magazine