COVER STORY
“I grew up on bikes as a kid, starting with dirt bikes when I was
In addition, Cohen points to the well-thought-out design details,
13, moving on to street bikes when I got my driver’s license and had high-end chronograph movements and top-grade materials used
about 15 bikes by the time I had gotten through college, so they were throughout the line to create, as he puts it, “a very rich character.”
certainly part of my youth,” Cohen said.
“This love of motorcycles seemed very much in line with the no-
tion of distributing a brand such as CT Scuderia that is tied to the café
racer style of motorcycl e, as it gave me the chance to meld my watch
“The straps are exceptional both in materials used plus the ease
in which they can be changed instantly to allow for different looks from
one watch head to another,” Cohen said.
Beyond this, racing textiles such as carbon fiber, and finishes CT
career with a passion developed over many years. I thought this would Scuderia has developed into its designs mimic those found in the most
be a new challenge, but lots of fun, and indeed it is. I’m really enjoying luxurious motorcycles and high-end cars.
myself for the first time in quite a while.”
Cohen sees the CT Scuderia line as one that incorporates only the
“For example,” Cohen said, “this Baselworld, we introduced a new
unique stainless steel black fusion finishing that was created to match
highest quality materials but maintains an approachable price point. the look of the cast iron heads found in Triumph motorcycle engines
The watches range from $850 to $1,600 in quartz with most models and sports cars such as Ferrari and Lamborghini.”
on the lower side of this range, and automatics running from $1,200 to
$1,700 and the automatic chronographs and specialty diamond pieces
from $3,300 to $3,600.
“Unlike most bullhead watches, CT Scuderia has a patent on its
construction design with integrated horns that turn down and wrap the
wrist perfectly, making it the most ergonomic, wearable and comfort-
able bullhead watch designs on the market,” Cohen said.
36 | AboutTime Magazine
According to Cohen, the brand intends to keep distribution limited to
top-tier jewelers and watch retailers, like the accounts that carry it today.
“Our intent is to remain special for those carrying the line and
to avoid the pitfalls of diverted goods so prevalent these days when
brands are over distributed,” Cohen said.
“We’d like our accounts to know we care about their business
with us and would like them to earn their full margins.”