Citizen Watch and Disney of-
ficially unveil Citizen branded
in-park clocks
Its newest Disney product with eight Mickey time-
pieces as well as Citizen’s first-ever commercial using
iconic Disney music.
The newly branded Citizen in-park clocks are
featured throughout both Magic Kingdom Theme Park
at Walt Disney World Resort and Disneyland Park and
California Adventure at the Disneyland Resort includ-
ing the two iconic clocks on Main Street U.S.A. All
clocks showcase the Citizen logo along with whimsical
designs that coincide with the lands and attractions in
which they reside.
Continuing the celebration of Mickey’s 90th anni-
versary, Citizen launched its new Disney product with
eight Mickey timepieces featured in two distinct sizes,
29.5mm and 40mm, all featuring the iconic Mickey
figure. Prices range from $295 - $475
Lastly, paying homage to the Disney classic, Alice
in Wonderland, the brand’s new commercial features a
reworking of the iconic song ‘I’m Late’, as sung by the
White Rabbit. The global television spot, the first in the
brand’s new alliance with Disney, features the famous
White Rabbit along with several hidden references to
the classic film.
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