PRAMZIUS
C
oming off the success of their Fall of the Berlin Wall region with the goal to have at least some connection to one of the
Watch, Pramzius has plans in the works for three new nine countries that border the Baltic Sea, though not exclusively so.
watches to roll out in 2019 and 2020. The follow up
The Iron Wolf is the company’s first military watch and is based
watch that is first on deck is a bit surprising as it is a complete depar- on Lithuanian folklore. Having been partners with Vostok-Europe out of
ture from the first two models Pramzius successfully produced. Vilnius for 15 years it is natural for the brand owners to be fascinated
“Our brand identity isn’t built around one look or one watch
category,” said Abe Weis, the company’s director of sales and service.
“We want every watch to be an event and as a result, one Pramzius will
look substantially different than another.”
If that is their goal then they succeeded with the coming Iron Wolf.
with Lithuanian history.
So here is a (slightly) shorter version of what Wikipedia will tell you
about this story.
According to the legend, Grand Duke Gediminas (ca. 1275 –
1341) was hunting in the sacred forest near near the Vilnia River. Tired
If the logo weren’t on the dial, it is safe to say that it would be highly after the successful hunt of a wisent, the Grand Duke settled in for the
unlikely you would recognize it came from the same brand. night. He fell soundly asleep and dreamed of a huge Iron Wolf stand-
Pramzius is a Connecticut based company, but is owned by the
ing on top a hill and howling as strong and loud as a hundred wolves.
Détente Watch Group, which has been importing watches from Eastern Upon awakening, the Duke asked the krivis (pagan priest) Lizdeika to
Europe – such as Vostok-Europe – and Russia for the better part of interpret the dream.
two decades. While US based they have keep their focus on the Baltic
98 | AboutTime Magazine
And the priest told him: “What is destined for the ruler and the