ALPINA
Alpina, the original Swiss sports watch is proud to announce its sup-
port and commitment to the mission of the National Park Foundation
(NPF), the official nonprofit partner of the National Park Service. Alpina
has entered into a three-year partnership with the National Park Foun-
dation in support of America’s national parks. In accordance with Alpina
Watches’ commitment to outdoor adventure, a portion of Alpina’s com-
mitment will support NPF’s efforts to protect and enhance America’s
rivers and trails in celebration of the 50th anniversary of the National
Trails and National Wild & Scenic Rivers systems.
“Partnering with the National Park Foundation is a natural fit for
Alpina given its history in adventure and the brand’s revolution of the
modern sport watch,” said Lindsay Mellor, U.S. Marketing Director of
Alpina. “Through our partnership with the National Park Foundation, we
hope to engage with those who have a shared passion for adventure
and the outdoors and encourage them to explore all three areas of air,
land and sea.”
As its first brand partnership in the U.S., Alpina looks to not only
support the mission of NPF, but also help lead the charge in engaging
all Americans in support of these incredible shared treasures. Alpina
and NPF will come together to build awareness of the recreational
opportunities that parks, rivers and trails have to offer; furthering their
shared goal to encourage people to get outside, explore nature and
find time for adventure, and ultimately inspiring the next generation of
“Alpinists” and national park enthusiasts.
“The National Park Foundation is an ideal partner for a brand like
Alpina as it supports the very own trails and rivers that our consumer is
exploring,” said Fernando Sanchez, U.S. Managing Director of Alpina.
“We look forward to interacting with our consumer more and inspiring
others to go out and reach their own summit.”
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