kikuo ibe
First model with the Connected Engine
3-Way module that receives both radio
wave and GPS time-calibration signals,
while also connecting to time servers
by pairing with a smartphone
C
Milestone
Achieved
asio Computer Co., Ltd. has reached an amazing benchmark
with the G Shock line of tough watches reaching the 100
million unit mark. To commemorate this milestone, a special
ceremony was held at the Yamagata Casio factory in Japan at the end
of last Summer where the model was fitted with a special back case
engraved with the number “100,000,000.”
was launched in 1983.
Effectively creating a new category with the release of this watch,
G-Shock changed the thinking that a watch was a delicate instrument
that must be protected from harm and coddled like a newborn.
In 1984, a G-SHOCK commercial in the United States showed
an ice hockey player taking a slap shot hitting a G-SHOCK DW-5200C
On the heels of G-Shock’s 35th anniversary, this momentous instead of a puck. Creating a new “tough” watch category meant that G
occasion marks a key time for the brand, which was first developed in Shock quickly became a favorite with outdoor enthusiasts, firefighters,
1981 with an engineer’s passion to create a rugged watch that would police officers, and almost anyone that used to wear a watch dial side
not break even if dropped. After over 200 prototypes, a hollow watch in to protect the delicate device.
case structure was finally devised that supported the core module at
certain key locations. Carrying the SKU # DW-5000C, the first G Shock
In the 1990s, American street fashion started to increase in
popularity in Japan through features in local magazines, resulting in a
AboutTime Magazine | 51