MICRO BRAND
1
James Henderson
Three Macro
Micro Brands
T
he idea of micro brands is one that can often spark Austria, Mr. Gopp worked with the Sector Group, IWC, Ralph
strong feelings. Some watch fans love the idea of a Lauren Watches & Jewelry and Audemars Piguet. Mr. Garcia
small operation, getting a unique and more affordable hails from Chicago and started his watch career with Omega,
watch and enjoying a somewhat personal relationship with the moving to Audemars Piguet, and rising to the position of Chief
brand owner. On the other hand, there is sometimes an anxiety artistic officer.
brought about by the fear of rolling the dice on a new brand
that may or may not stand the test of time.
This past BaselWorld, we had the great privilege to catch
Gorilla boasts bold, strong design, informed by muscle
cars and crafted with the most advanced materials available to
the watch industry. Ceramic, titanium, anodized aluminum, and
up with three brands that we have been tracking for a while steel. The movement is Miyota’s 8215. Their flagship model,
here at About Time, and we feel pretty confident that they will the Fastback is available in three different versions – RS White,
be here for some time to come! Acid Green, and Phantom Black. Gorilla is currently available
We had a chance to meet the dynamic duo behind Go-
rilla Watches at last year’s private Wine & Time event during
in the US from their authorized retail partner Watch Gauge
(https://watchgauge.com).
BaselWorld. Lukas Gopp and Octavio Garcia have a very
impressive combined resume in watch design. A native of
118 | AboutTime Magazine
And competitively priced at $880.