W
WOOD WATCHES
JORD
With a huge variety of wood types, case styles, and movements used, Jord
has taken the idea of a wood watch to new heights. Using some steel in key
structural and design areas, Jord elegantly combines the warmth and feel of the
various shades of full grain wood with the cold contrast of finished metal. The
specific natures of the 12 types of wood used are nicely highlighted on the web-
site under their materials header. Jord is also one of the few wood watch mak-
ers to use sapphire crystals on their entire line of watches. Prices range from
$139 up to $495 for watches powered by either quartz or mechanical options
and are offered in a wide selection of both men’s and ladies’ types. They run the
gamut of shape and color and will appeal to fans of mechanical watches, nature
loving fashionista, and proponents of American brands as they are located in St
Louis Missouri.
112 | AboutTime Magazine