A
AMERICAN BRANDS
MARTENERO
M
artenero was founded to create a
new take on tradition, something
the brand’s founder thought was
missing from the watch world. “We don’t believe
the classics should be copied. We believe they
should be built upon and refreshed,” he says.
Launched in early 2014, this American
company offers a modern perspective on tradi-
tional watchmaking cues with eminently readable
dials and pops of color. The steel, Miyota-driven
timepieces are offered in collections with intrigu-
ing names, such as Edgemere, Kerrison, Ascent,
Marquis, Founder and Ace—each begging for
the story behind it.
80 | AboutTime Magazine