MICRO BRAND
2
Sartory Billard
A
new arrival at BaselWorld was Sartory Billard. Sartory Billard was founded with the idea
that a good watch shouldn’t break the bank. But the founders (Ludovic Sartory & Armand
Billard) also realized that real watch lovers want to have more than one watch. So they
came up with the clever idea of a bezel that could be easily removed with a special tool (included
with the watch) and replaced by a different bezel to create a completely new look. The strap
utilizes a quick release spring bar system allowing you to change the strap without the use of a
tool or pocket knife.
The SBO2 is the second series presented by this French brand.
The case is stainless steel, and measures 39 mm in diameter. The movement is the
Miyota 8215.
Sartory Billard believes firmly in the importance of transparency. The constituent parts of
the watch are sourced from outside of Europe and brought to France, where they are assembled
in the Franche-Comté, the home of traditional French watch making.
But perhaps the best thing about the Sartory Billard SB02 is the price – 542 Euros for the
watch, with replacement bezels and straps available from 25 Euros. Sartory Billard will begin
distribution in North America and hopes to be available in early July. You can, however, also order
directly from theme – h