AboutTime Fall 2020 - Page 61

HIRSCH Partners with Graham International for U . S . Watch Band Distribution

AUSTRIA-BASED HIRSCH ARMBANDER GMBH , HAS BEEN A LEADER IN THE WATCH BAND INDUSTRY SINCE THE 1940S . THE COMPANY ’ S HISTORY IS FILLED WITH PIONEERING ACHIEVEMENTS THAT TRANSFORMED THE DESIGN AND FUNCTIONALITY OF WATCH BANDS AS WE KNOW THEM TODAY . FROM THE 1955 PATENTED HIRSCH REMBORDÉ TECHNIQUE OF SEAMLESSLY BINDING THE COMPONENTS TO BETTER PROTECT THE BAND , TO THE 2015 RED DOT DESIGN AWARD FOR MARRYING TRADITIONAL LEATHER CRAFTSMANSHIP AND CUTTING-EDGE TECHNOLOGY IN THE HIRSCH PERFORMANCE COLLECTION , HIRSCH IS THE LEADER IN THE INDUSTRY .
Today , HIRSCH is a much-desired global brand known for its unique styling and workmanship . When the family-owned company was searching for a U . S . distribution partner , they wanted a company that similarly embraced their values , as well as respect and appreciation for tradition . With Graham International , Inc ., also a family owned business , they found a partner that shared their vision . Founded in 1996 , Graham International presents a curated collection of watch bands to retailers , jewelers and specialty stores .
HIRSCH refers to its products as “ watch bracelets ” to convey the importance of straps as fashion accessories , and promotes “ Dress Your Watch ” to emphasize the relationship of fashion and watch bracelets . With the unique HIRSCH Quick Release
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