AboutTime Fall 2020 | Page 38

BULOVA

BULOVA

My Way of Citizen Watch America , which includes Bulova within its corporate umbrella .
“ No one respected time more than my father , he never liked to keep an audience waiting , adds Frank Sinatra ’ s daughter Tina Sinatra . “ He often said , ‘ If you ’ re not early , you ’ re late .’ Dad ’ s association with Bulova spans over six decades and we are proud to continue the relationship into the 21st Century .”
THE WATCHES The new Bulova Frank Sinatra Collection includes automatic or quartz timepieces made in a square , rectangular , round and tonneau case shapes and named for some of the best-known Sinatra songs , including “ My Way ,” “ The Best is Yet to Come ” and “ Fly Me to the Moon .”
The watches are cased in either stainless steel or gold-toned steel and are powered by a Sellita or Miyota automatic and manual-wind calibers , or by a Miyota quartz caliber . Many feature gold-toned hands and indexes and are offered in steel or leather straps .
In addition , Bulova pays tribute to Sinatra by placing an image of the singer ’ s Fedora hat on the crown and by imprinting song titles on the inside of the straps and on the caseback of each watch . Frank Sinatra ’ s signature is also seen on each dial .
The first series in Bulova ’ s Frank Sinatra Collection includes :
My Way is a tank-style stainless steel or gold-tone steel watch with a silvery white or black dial and a Miyota quartz movement .
The Best is Yet To Come is an assortment of 40mm round case watches in either stainless steel or gold-toned steel with an exhibition caseback showcasing a manual-wind Sellita SW215 movement .
Three pieces under the name Fly Me To The Moon feature 39mm round steel or gold-tone steel cases and powered by a Miyota Caliber 8215 automatic movement seen through an exhibition caseback .
The Young At Heart includes a selection of timepieces in a goldtone stainless steel tonneau-shaped case . One of the novelties is presented with a brown sunray brush dial inspired by Sinatra ’ s Whiskey partnership complete with a brown calf strap . The other is seen with a silver white sunray dial with a black calf strap . A Miyota Caliber 8215 automatic movement powers both pieces .
Bulova will sell each watch with a package that mimics a vinyl album box set . It will also include lyrics from Sinatra songs and incorporate various vintage images . The Frank Sinatra collection will be available later this year on Bulova . com and at other Bulova official retailers .
36 | AboutTime Magazine
Young at Heart