AboutTime Fall 2020 - Page 37

The Box

The famed late singer is the star of a new series of ten Bulova

watches named after well-known Frank Sinatra songs . The brand ’ s new Frank Sinatra Collection is dedicated to Sinatra – who was known for wearing Bulova watches – and features watches inspired by designs from the 1950s and 1960s .
Bulova ’ s connection to Frank Sinatra began in the 1950s during The Frank Sinatra Show television program for which the brand was the sponsor .
A pioneering advertiser known for extensive early radio and television campaigns , Bulova has in recent years renewed its connection to the music industry with partnerships with the Recording Academy , the Latin Recording Academy as well as through initiatives like Tune of Time or with non-profit partner , Windows of Hip Hop . Bulova has also teamed with the GRAMMY Awards to create a series of watches ( Frank Sinatra took home nine GRAMMY awards during his long career .)
“ Our commitment to music includes many talents , many genres , many voices . Who better than ‘ The Voice ’ himself , Frank Sinatra , to continue to showcase our dedication and appreciation for the art of music and its ability to transcend time ,” says Jeffrey Cohen , President
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