S
Smart Style
S
Smart Style
Movado is Always In Motion I
guess it makes sense for a brand who’ s name literally means“ always in motion” to cultivate a watch that records your activity. Movado’ s approach to wearable technology still makes it clear that design is first and foremost. In collaboration with two technology partners, Movado has created two distinct smartwatch collections. The Movado Swiss collection( with iOS and Android compatible apps via MotionX-365) was created by Silicon Valley’ s Fullpower Technologies while HP created the wearable technology for firm’ s popular BOLD collections.
“ Movado Group has always been committed to providing our consumers with exceptional innovative design and we are extremely excited to show the world how we have merged modern iconic design with technology,” said Efraim Grinberg, CEO and Chairman, Movado Group.“ The partners we collaborated with executed smart technology in a user-friendly way understanding that today’ s consumers all have different needs regarding how connected they want to be.”
Movado Motion merges Swiss made style into the“ wearable’ s” sector. Powered by MotionX, this series is featured in two variations: Museum Sport for him and Bellina for her. Both deliver 24 / 7 MotionX activity monitoring and offer a step counter, sleeptracker, sleep monitoring, sleep cycle alarms, get-active alerts and dynamic coaching. There are a total of six timepieces in the collection with an opening price point of $ 995.
For a more in-depth tech experience Movado offers the Bold. Movado’ s modern design aesthetic is paired with HP’ s performance technology as a stylish way to stay connected. Movado’ s Bold Motion notifies users of incoming phone calls and texts, manages time and priorities as well as monitors daily steps and tracks progress through app-enabled functionality. Offered in two different unisex styles at $ 695, this tech version of the Movado Bold maintains up to a full-week of smart module battery life between charges.
84 | AboutTime Magazine