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Tissot Announces Partnership with NBA’s
Chicago Bulls, Los Angeles Lakers, Miami Heat,
New York Knicks and San Antonio Spurs
Famous Swiss Watch Brand Launches the Tissot NBA Watch Collection
with Special Edition Timepieces featuring the Colors and Logos of Five
NBA Team Partners
Tissot today broadened its commitment as Official Timekeeper of the
NBA by announcing partnership deals with five NBA teams: the Chicago
Bulls, Los Angeles Lakers, Miami Heat, New York Knicks and San Antonio
Spurs. This marks the beginning of Tissot’s global partnership with the
NBA, which will provide a new precision timekeeping system for all 29 NBA
arenas beginning in the 2016-17 NBA season.
NBA team and league executives and former NBA players joined Tissot
President François Thiébaud in New York to formally announce the new
partnership deals and unveil the Tissot NBA Watch Collection. The collection is composed of six watches that showcase Tissot’s multiple watch
segments, from sporty to classic to trendy. Models included in the new
collection launch are the Tissot T-Touch Expert Solar, Tissot PRC 200 and
Tissot PR100.
Additionally, each team partner will launch a special edition team collection of the Tissot Quickster, which will feature their team colors and logo
on the caseback. The NBA Collection will launch at the end of the year and
will be available for sale in Tissot boutiques, Tissot’s online store and key
retail partners around the country.
Tissot Once Again Becomes Official Timekeeper of
the Tour de France
Tissot, a member of the Swatch Group, has distinguished itself once again
in the world of cycling by becoming Official Timekeeper of the Tour de
France and all cycling time trials run by Amaury Sport Organisation. The
Swiss brand will provide its innovative timekeeping systems at all A.S.O.
time trials for the next five years.
Cycling is one of the sports that Tissot has been most involved in, as
the watch brand has been associated with international various cycling
events for the past 50 years. The brand had already been Official
Timekeeper of the Tour de France from 1988 to 1992. Proud of its Swiss
roots, Tissot got further involved in 1995 by joining forces with the UCI
International Cycling Union. Since then, Tissot has been the official Timekeeper of road, trail, mountain-bike and BMX cycling world championships,
world cup cycling time trials and the Mountain Bike World Championship.
With the 2016 cycling season fast approaching, Tissot has joined
forces with A.S.O. in running time trials all over the world. The Swiss
watchmaker will lend its expertise at a large number of major time trials on
the calendar, from Paris-Nice to Paris-Tours, including La Flèche Wallonne,
the Tour de France and the Vuelta a España. In a sport were every second
counts, relying on an extremely high-quality timekeeper is essential. Tissot
shares the same values as A.S.O. in this regard with a shared vision of
standards, precision and performance required in cycling. This sponsorship means Tissot can draw in a large number of cycling enthusiasts
committed to endurance and performance.
50 FASHION | AboutTime Magazine