Undone
T
he strategy to offer customized watches
is expanding across the board in watch
making. Whether a six-figure collectible, or a
$125 “beater”, having a say in what your watch looks
like brings a deeper personal attachment and makes a
watch your own.
Undone’s own approach to build a customized
watch with your unique choice of components combines a solid sport watch base rated to 20atm with
a reliable mechanical movement in the Seiko NH35a
automatic mechanical. Both sides of the case are flat
sapphire (unless you choose the solid steel back option) crystals and are nearly scratch-proof.
With prices starting at around $400, each
Undone watch is made to order according to the
owner’s configurations. From the hands to the dial, or
the bezel to the case and strap, an Undone watch can
come to life as a traditional-looking sports watch – or
a crazy caricature in bold or mismatched colors and
textures. You can even personalize the crystal back
with an image or the solid case-back with engraved
copy. www.undone.watch
44 FASHION | AboutTime Magazine